The centrepiece of the Better Living Program is a list of actions that we are committed to implementing over 11 years. The list will develop over time: by 2030, it will contain 100 actions - each of them helping to steer us towards our four main targets.
The actions include collaborations with partners, industry experts, respected change-makers - even other brands - around the globe. Because it's impossible to spark sweeping change without looking beyond yourselves.
We aim to inspire more people to eat in a way that benefits both people and planet. This means helping to optimize the nutritional value of what people eat while showing how enjoyable it can be to incorporate more sustainable ingredients - particularly plant-based options. We also want to help reduce food waste in every way we can.
2030 Target: Make sustainable eating the preferred choice
Better Garment Care
By modernising care technology and inspiring better care habits for all fabrics, we aim to prolong the average life of garments while reducing the environmental impact of aftercare by up to half. We also want to contribute to more sustainable fashion consumption models.
2030 Target: Make clothes last twice as long with half the environmental impact.
Better Home Environment
Working towards this target we will accelerate the development of solutions that enable more people to achieve healthier homes in a more sustainable way.
2030 Target: Make homes healthier and more sustainable through smart solutions for air, water and floors