The Better Living Program is a 11-year action plan by Electrolux that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Garment Care, Better Home Environment and Better Company.
Better Company
When our future depends on the choices we make today, we must all do our part. That doesn´t just apply to individuals. At Electrolux, to shape living for the better, we are determined to shape our company for the better. We need to look at what we are doing when it comes to production, such as how our factories operate and what materials we´re choosing, as well as how we can optimise product lifetimes and ensure appliances are being used correctly for maximum resource efficiency.
2030 target: Make our business climate neutral and circular
We aim to make our factories waste-free and fully climate neutral while developing products that maximise efficiency when it comes to energy and other resources.
Focus Areas
To guide us towards our target, we will seek to drive product innovations, educate consumers, undertake further research, and form meaningful partnerships. Our focus areas for Better Company are:
- Make manufacturing climate neutral
- Run zero-waste factories
- Develop our products in line with UN climate action goal
- Offer business models and designs that optimise use of resources
"In the future, I think that we will look back at this time as a pivotal moment. And when I look back, I want to see it as a moment that made us change for the better."
Jonas Samuelson
Electrolux CEO & President